fence easier case study
One of my favorite projects thus far has been with Ray Lyons from Fence Easier. Our first-ever time meeting included a productive conversation about his business, goals, and how we can best capture the right audience through storytelling. He has simplified the fence installation process in a way I've never seen before. Coming from someone who knows how difficult it is to install a fence (yes, I do own a rental property in Denver county for those of you who don’t know), I was thrilled to start marketing a product I could actually get behind!
analytic evidence 👀
I started posting on YouTube for Ray after the channel was left for nearly 2 years without posting. After the first 8 days, with 4 shorts and 2 long-form videos, viewership jumped to more than 35k views and over 265 hours of watch time.
Eight weeks later, this client has accumulated nearly 1,000 hours of watch time, subscribers jumping up to 194 (they previously had 0), and 2 high-ticket online purchases that made up for the original amount paid toward marketing.
Starting this project was interesting. Originally, I was only going to provide video content, but I quickly realized they needed an expert in distribution, lead generation, and an ads specialist. That's when I dove in and crafted a strategic formula to help them achieve their goal — more sales!
making it count
After collaborating with this client on organic social strategies, we’ve expanded to include a mix of Search and Performance Max campaigns along with email marketing. I'm thrilled to witness the ongoing success of Fence Easier and look forward to applying these skills to similar businesses. If you are interested in achieving scalable results, hit the button below 👇
More than 17,000 views and 395 likes
More than 14,500 views and 276 likes