My mother, Paula Robben, is the first client I ever had the opportunity to work within a Fractional CMO capacity. Her business Aloha Success Coach started with individual clients that were all from word-of-mouth. That was until we started working together. Together we filled her first ever 8-week long virtual course through a great deal of strategic marketing. I ran all the email marketing including newsletters and journeys with multiple starting points and pathways. I was also in charge of all content creation and distribution for organic social and oversite for paid social. Lastly, we ran a 3-part miniseries on Facebook LIVE to continue building out leads. This was a 5-month long project where we were able to fill the class and my mother was able to continue working with students afterward